Team Member Evaluations
Detailed performance evaluation framework for the AZ Learner core team. Use this guide during the meeting to assess each member fairly and constructively.
Rating Scale:
1 – Needs Improvement
2 – Below Expectations
3 – Meets Expectations
4 – Exceeds Expectations
5 – Outstanding
Francis Pwavwe
Founder & CEO🎯 Vision & Strategic Leadership
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Clarity of Vision | Can Francis articulate a clear, compelling, and specific direction for AZ Learner over the next 3–6 months? Does every team member understand the goal because of his communication? | __/5 |
| Goal-Setting | Has Francis defined measurable OKRs or milestones for Q1/Q2? Are team deliverables mapped to those goals? Check whether targets were met from the previous meeting. | __/5 |
| Decision-Making Quality | When the team faced blockers (e.g., feature trade-offs, resource constraints), how quickly and decisively did Francis act? Were outcomes of those decisions positive? | __/5 |
| Product Prioritization | Does Francis consistently prioritize the right features and tasks for students? Is there evidence of user research influencing product decisions (e.g., new print, CV, GPA tools)? | __/5 |
🤝 Team Leadership & Culture
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Team Morale | Do team members feel motivated and valued? Ask each person individually. High morale shows up as proactive contributions and low turnover of active members. | __/5 |
| Delegation | Is Francis delegating effectively, or is he a bottleneck? Each department head should have clear ownership. Verify that roles aren't overlapping without coordination. | __/5 |
| Availability & Responsiveness | Is Francis accessible when team members need guidance? Measure response time on group chats and how often team members mention waiting on Francis before they can proceed. | __/5 |
| Conflict Resolution | When disagreements arose (priorities, workload, etc.), did Francis mediate fairly and reach a resolution that the team accepted? Give a specific example if possible. | __/5 |
🌍 External Representation & Growth
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Brand Positioning | How often is Francis publicly promoting AZ Learner (social media, campus events, speaking)? Is the brand perception among UCC students improving? | __/5 |
| Partnership Outreach | Has Francis initiated or followed through on any institutional or sponsor partnerships since the last review? | __/5 |
| Revenue Thinking | Is there a clear revenue model being actively pursued? (e.g., CV premium sales, print jobs, ambassador program fees, Paystack flows). Were revenue targets hit? | __/5 |
💬 Discussion Questions for Francis
- What is the single most important thing AZ Learner must achieve in the next 30 days, and what specifically are you doing to make it happen?
- Which team member do you think is most under-utilised right now, and what is your plan to change that?
- What was the hardest decision you made since the last meeting, and what would you do differently?
- How are you measuring the product's impact on students — and what do the numbers say?
- What resource (time, money, skills) is the biggest constraint right now, and what is your concrete plan to address it?
📝 Evaluator's notes: ___________________________________________
Andy Anim
Chief of Ambassadors🏅 Ambassador Program Management
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Active Ambassador Count | How many ambassadors are currently active vs. dormant? A healthy program should have a clearly tracked roster with each ambassador's campus, reach, and last activity date. | __/5 |
| Onboarding & Training | When new ambassadors join, is there a structured onboarding process (welcome kit, brand guidelines, talking points)? Are new ambassadors functional within 2 weeks of joining? | __/5 |
| Ambassador Retention | How many ambassadors from the previous period are still active? Low retention suggests insufficient incentive structure or engagement. What has Andy done to keep ambassadors engaged? | __/5 |
| Performance Tracking | Does Andy have data on each ambassador's referral conversions, social media posts, and campus events? Is this tracked in a spreadsheet or the AZ Learner ambassador dashboard? | __/5 |
| Geographic Expansion | Is the ambassador network growing beyond UCC to other Ghanaian universities (KNUST, UG, UENR)? How many new campuses have been added since the last review? | __/5 |
🗣️ Communication & People Skills
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Internal Communication | How effectively does Andy communicate ambassador updates to the CEO and full team? Are reports timely and useful, or are updates only given when asked? | __/5 |
| Motivating Others | Ambassadors are volunteers — does Andy keep them motivated? Check if ambassadors respond positively when asked. Does he recognise top performers publicly? | __/5 |
| Handling Issues | When an ambassador misbehaved or underperformed, how did Andy handle it? Was it addressed swiftly and professionally without damaging morale? | __/5 |
📈 Impact on User Growth
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Referral Conversions | How many new AZ Learner sign-ups or app downloads can be directly attributed to ambassador activities in the past period? This should be a specific number, not an estimate. | __/5 |
| Campus Event Execution | How many campus activations, demos, or tabling events happened? For each one: Was it well-attended? Did it generate leads? Was feedback collected? | __/5 |
💬 Discussion Questions for Andy
- Give us the exact number of active ambassadors today, the campuses they represent, and the total student reach.
- What specific user-growth metric improved most because of ambassador activities last period?
- Which ambassador is performing best right now — and what are you doing to learn from and replicate their approach?
- What is the biggest bottleneck preventing the ambassador program from scaling, and what do you need from the team to fix it?
- How are you personally developing your leadership and people-management skills to lead a growing team?
📝 Evaluator's notes: ___________________________________________
Bright Tetteh
Lead Strategic Designer🎨 Design Quality & Output
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Visual Consistency | Are all AZ Learner assets (social media graphics, app UI elements, podcast artwork, ambassador kits) visually consistent with the brand palette, typography, and tone? Spot-check 3 recent deliverables. | __/5 |
| Turnaround Time | When design tasks are assigned, does Bright deliver on time? Check the last 5 design requests and measure the gap between request date and delivery date. | __/5 |
| Design Depth | Are designs exploratory (multiple concepts presented) or always first-draft? Does Bright offer rationale for design choices, or simply produce and deliver? | __/5 |
| Responsiveness to Feedback | When revisions are requested, are they incorporated accurately and without repeated back-and-forth? Does Bright ask clarifying questions upfront to avoid rework? | __/5 |
| Podcast Visual Support | Since Bright is specifically supporting the AZ Podcast: Are episode artwork, audiogram graphics, and social promos produced for every episode? Are they ready before the episode drops? | __/5 |
🧠 Strategic Thinking
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Proactive Design Initiatives | Has Bright proposed any design improvements that weren't asked for — e.g., a refreshed landing page layout, a new icon set, or a cohesive brand guide document? | __/5 |
| Understanding the User | Does Bright's design work reflect an understanding of the target users (Ghanaian university students)? Are designs accessible, mobile-first, and culturally appropriate? | __/5 |
| Cross-Team Collaboration | When Jude or Andy needs design assets for marketing/ambassador campaigns, does Bright collaborate proactively, or does work get delayed because of siloed communication? | __/5 |
💬 Discussion Questions for Bright
- Walk us through the last design project you completed from brief to delivery. What decisions did you make and why?
- What design assets does AZ Learner urgently need that don't exist yet? What is your plan to create them?
- How do you keep your design skills current? Have you explored any new tools or design trends recently that could benefit the brand?
- Has the podcast design support been keeping up with the release schedule? If not, what needs to change?
- If you could change one thing about the current AZ Learner brand identity, what would it be and why?
📝 Evaluator's notes: ___________________________________________
Jude Makafui Dzansi
Head of Communications & Marketing📣 Content & Social Media
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Posting Frequency | How many posts went out across all AZ Learner social channels (Twitter/X, Instagram, Facebook, TikTok) in the past month? Is there a content calendar, and is it being followed? | __/5 |
| Content Quality | Are posts clearly written, on-brand, and engaging? Check the last 10 posts across platforms. Evaluate grammar, tone, visual quality, and call-to-action clarity. | __/5 |
| Engagement Rate | What is the average engagement rate (likes + comments + shares / reach) on social posts? Benchmark: ≥3% is good for student-focused content on Instagram. Share actual numbers. | __/5 |
| Follower Growth | What is the month-over-month follower growth across all channels? A minimum of 5% growth per month is a reasonable target for an early-stage student startup. Show specific data. | __/5 |
| Storytelling & Narrative | Is the brand story being told compellingly? Does the content explain why AZ Learner exists and what it does for students — not just feature announcements? | __/5 |
🚀 Campaign Execution
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Campaign Planning | Are marketing campaigns (e.g., sign-up drives, feature launches, semester-start pushes) planned in advance with clear goals, timelines, and success metrics? | __/5 |
| Campaign Results | For the last campaign run: What was the goal? What was achieved? How did it impact downloads/sign-ups? Was there a post-campaign retrospective? | __/5 |
| Coordination with Andy | Marketing campaigns should feed into the ambassador program (and vice versa). How well does Jude coordinate with Andy to ensure messaging is consistent at both digital and on-campus levels? | __/5 |
📰 PR & External Communications
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Media & Press Outreach | Has Jude pitched AZ Learner to any student publications, campus radio stations, or tech media? How many press mentions or features have been secured? | __/5 |
| Crisis Communication | If any negative user feedback was made public (e.g., a tweet, a post), how was it handled? Was there a timely, professional, and empathetic response? | __/5 |
💬 Discussion Questions for Jude
- Show us the exact social media analytics from the past 4 weeks — which post performed best and what does that tell us about our audience?
- What is the current content calendar for the next 30 days? Walk us through it.
- What marketing channel is currently most effective at driving new users, and what are we doing to double down on it?
- Is there a student publication or media outlet we haven't reached yet that you think we should target? What's your plan?
- How are you building your own communication and marketing knowledge? Have you found any frameworks or strategies from your studies that you've applied to AZ Learner?
📝 Evaluator's notes: ___________________________________________
Emmanuel Larbi
Administrative Assistant👤 User & Account Management
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Issue Resolution Speed | When users report account problems (locked out, wrong subscription status, missing print order), how quickly does Emmanuel resolve them? Target: same-day resolution for critical issues. | __/5 |
| Support Quality | Are user communications professional, warm, and clear? Check the last 5 support interactions (WhatsApp, email, form responses) and evaluate tone, accuracy, and completeness. | __/5 |
| Escalation Judgement | Does Emmanuel know which issues to handle independently and which to escalate to Francis or Chinedum? Are escalations done with enough context for quick resolution? | __/5 |
| Proactive Issue Detection | Rather than waiting for users to report issues, does Emmanuel regularly audit user accounts for anomalies (e.g., missing XP, failed print submissions, duplicate accounts)? | __/5 |
📂 Content & Resource Administration
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Content Accuracy | Is the content on AZ Learner (course info, resources, event listings) current and accurate? How frequently does Emmanuel audit and update content? Were any outdated items found recently? | __/5 |
| Data Organisation | Is operational data (user lists, print order logs, ambassador records) well-organised and accessible to the team? Is there a clear filing system that others can use without asking Emmanuel? | __/5 |
| Documentation | Are processes documented so that another team member could step in if Emmanuel is unavailable? This is critical for continuity. Ask to see a process doc for at least 2 admin workflows. | __/5 |
📅 Scheduling & Coordination
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Meeting Coordination | Are team meetings scheduled and communicated in advance? Are agendas prepared and circulated before each meeting? Are minutes taken and shared within 24 hours? | __/5 |
| Print Order Facilitation | How many print orders were processed last period? Were any orders delayed or lost? What is the average time from order submission to delivery confirmation? | __/5 |
💬 Discussion Questions for Emmanuel
- Walk us through the most complex user issue you resolved recently — what happened, what did you do, and what was the outcome?
- If you were unavailable for a week, which administrative process would break down first, and what can we do to prevent that?
- How many print orders have been processed in the last 30 days, and what was the average turnaround time?
- What user feedback have you collected recently, and have you surfaced any insights to the team from that feedback?
- What one change to the admin workflow would save you the most time and make the team more efficient?
📝 Evaluator's notes: ___________________________________________
Ibrahim Abaabe
Head of Finance💰 Financial Oversight & Accuracy
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Up-to-Date Books | Are all income and expenses recorded and reconciled? Ask Ibrahim to present the current balance sheet and P&L summary for the period. Data should be current within 7 days. | __/5 |
| Revenue Tracking | Can Ibrahim break down revenue by source (CV sales, print jobs, ambassador subscriptions, other)? Are Paystack transactions reconciled against reported income? | __/5 |
| Expense Control | Are expenses categorised and within budget? Are any expenses unaccounted for? Has Ibrahim flagged any unusual spend to the CEO in a timely manner? | __/5 |
| Forecasting | Has Ibrahim produced a financial forecast for the next quarter? Does the forecast reflect realistic assumptions based on current user growth and revenue trends? | __/5 |
| Audit Readiness | If an external audit were required tomorrow, are financial records complete, organised, and traceable? Is there a clear paper trail for every transaction? | __/5 |
📊 Financial Strategy & Analysis
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Cost Optimisation Ideas | Has Ibrahim identified any cost-saving opportunities? For example: lower-cost hosting alternatives, renegotiating service fees, or reducing transaction costs on Paystack payments? | __/5 |
| Break-Even Analysis | Does Ibrahim know the break-even point for AZ Learner? How close is the organisation to covering its operating costs from revenue? This should be presented as a specific figure. | __/5 |
| Financial Reporting to Team | Is the team kept informed of financial health in regular, easy-to-understand reports (not just raw spreadsheet data)? Does Ibrahim present insights, not just numbers? | __/5 |
| Risk Identification | Has Ibrahim flagged any financial risks (e.g., single revenue source dependency, delayed payments, unexpected costs) proactively — before they became problems? | __/5 |
💬 Discussion Questions for Ibrahim
- Present the current financial position of AZ Learner: total income this period, total expenses, and net position. Be specific with numbers.
- Which revenue stream grew fastest last period, and what does your model say that means for next quarter?
- What is our single biggest financial risk right now, and what is your recommended mitigation?
- Has every Paystack transaction been reconciled against our books? Were there any discrepancies, and how were they resolved?
- As an actuarial science student, what specific analytical techniques from your studies have you applied to AZ Learner's financial model?
📝 Evaluator's notes: ___________________________________________
Chinedum Okonkwo Udeaja
Developer💻 Technical Output & Code Quality
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Feature Delivery | How many features or fixes were shipped in the last period? Are they deployed and working in production? Cross-reference with GitHub commits and the task backlog. | __/5 |
| Code Reliability | Did any of Chinedum's recent changes introduce bugs or regressions in production? What is the ratio of new features introduced to bugs introduced? Lower is better. | __/5 |
| Security Awareness | Does Chinedum apply basic web security practices? For example: escaping user input before injecting into innerHTML, not hardcoding secrets, correct Firestore security rule scoping? | __/5 |
| Mobile-First & Responsiveness | Since AZ Learner's primary audience uses mobile devices, are all pages developed by Chinedum fully responsive and tested on both Android and iOS? Check 3 recent pages on a phone. | __/5 |
| Code Consistency | Does Chinedum's code follow the existing conventions in the codebase (e.g., camelCase variables, window.app pattern, inline event handlers, CDN-only dependencies)? Spot-check recent commits. | __/5 |
🔧 Collaboration & Development Process
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Requirement Clarification | Before starting a development task, does Chinedum ask the right questions to avoid building the wrong thing? Evaluate whether his output typically matches what was requested. | __/5 |
| Status Communication | Does Chinedum give regular development updates without being asked? Are blockers flagged early so the team can adjust timelines? Is he reachable and responsive? | __/5 |
| Cross-Functional Support | When Emmanuel reports a user issue that requires a code fix, or when Francis requests a quick feature, how efficiently does Chinedum collaborate and turn it around? | __/5 |
| Self-Development | As a hospitality student learning to code, is Chinedum actively improving his technical skills? What has he learned or built on his own initiative since the last review? | __/5 |
🗺️ Technical Roadmap Contribution
| Criterion | What to look for | Score (1–5) |
|---|---|---|
| Technical Proposal Quality | When new features are being planned, does Chinedum contribute technical perspective on feasibility, complexity, and risks? Are his estimates accurate? | __/5 |
| Performance Optimisation | Has Chinedum proactively identified and fixed any performance issues (slow page loads, heavy images, Firebase read costs)? Is the app measurably faster than last period? | __/5 |
💬 Discussion Questions for Chinedum
- Walk us through the last feature you built end-to-end: what was the brief, what did you build, what edge cases did you handle, and how did you test it?
- What is the most technically challenging issue in the current codebase, and what is your proposed solution?
- Which page or feature has the most user complaints, and what specifically would you change to fix it?
- How are you balancing your academic workload with your development responsibilities on AZ Learner? What is your realistic capacity per week?
- If you could rebuild any single part of AZ Learner from scratch, what would it be, and how would you do it differently?
📝 Evaluator's notes: ___________________________________________
Meeting Wrap-Up Checklist
After completing all individual evaluations, close the meeting by confirming:
✅ Each member has received at least one piece of specific, actionable feedback.
✅ Each member has committed to at least one measurable improvement by the next meeting.
✅ All department heads have updated their action items in the shared task tracker.
✅ The next meeting date has been confirmed and communicated to all members.
✅ Any cross-functional blockers identified during evaluations have been assigned an owner and a resolution deadline.